The anti-counterfeiting alliance

The 'anti-counterfeiting alliance', a move to clamp down on global counterfeit activity, was announced in January 2017 – its members include Louis Vuitton, Samsung, Swarovski, Mars, and Huawei. The new alliance has support from government bodies and law enforcement agencies in China. The aim is to share data on fake goods with its most high-profile brands in order to determine fraudulent listings. The technology is able to scan more than 10 million product listings a day.


“The most powerful weapon against counterfeiting today is data and analytics, and the only way we can win this war is to unite. With our robust data capabilities, we are confident the alliance will accelerate the digital transformation in our global fight against counterfeits.”

Jessie Zheng, Chief Platform Governance Officer, Alibaba Group


Alibaba's 'new retail' concept

The “new retail” concept adopts advanced cloud computing technologies, including big data and artificial intelligence (AI) to study the data generated from various aspects of the brands. This will
greatly improve the online and offline buying experience for consumers.

Under Alibaba’s vision, the future of retail business will rely on the digitalized synergy between consumers, brands and both online and offline platforms. Alibaba also plans to leverage its immense quantity of consumer data to integrate brick-and-mortar stores, logistics, and payment tools to deliver a better shopping experience for consumers.